Brand & logo
The dealaka mark is the d-dot monogram set in a Material 3 cookie tile, evergreen. The evergreen doubles as the color we use everywhere for a verified, current figure, so the brand color and the trust signal are the same thing. Assets and usage are below, free to use when referring to Dealaka.
The logo
The mark is a self-contained tile: it keeps its evergreen fill on any background, so use it as-is for the favicon and social avatars. Give it clearspace equal to the height of the monogram, and never recolor it, stretch it, add effects, or place it on a busy background. The wordmark is lowercase dealaka. with the evergreen period; below about 20px, drop the wordmark and use the mark alone.
Download
Free to use when referring to Dealaka. The wordmark is outlined in every file, so it renders correctly without the font installed. Use the dark files on dark backgrounds; the mark needs no dark variant.
Color
Light values shown; each has a dark-mode counterpart in the same role. Evergreen is the one accent, on green-tinted neutrals.
Type
Voice
- →Confident and blunt, never corporate. Say the useful thing plainly. Skip hedging and marketing gloss.
- →Value-first, no over-promising. State what an offer is and what it takes; don't claim more than the source supports.
- →Plain dates, not stale relative time. "Verified Jul 18", not "2 days ago".
- →No em dashes and no other AI tells. Use commas or split the sentence. Sentence case for chips and labels.
The name
In prose, metadata, and legal it is Dealaka (the legal entity is Dealaka LLC). The logo wordmark is stylized lowercase, dealaka. Handles are @dealaka_. Don't write it in all caps or insert a space.