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SoFi vs Ally Bank bonuses

As of Jul 21, 2026, SoFi has 3 live sign-up bonuses, up to $400. Ally Bank has 1. Here is how they compare, verified against each institution's own terms.

The quick take. SoFi has the bigger headline bonus right now ($400). SoFi gives you more offers to choose from. The best pick is the one whose requirement you can actually meet, so weigh the figures below against your own cash and direct deposit.

At a glance

SoFiAlly Bank
Live sign-up bonuses31
Biggest cash bonus$400
Bonus typesbank, brokeragebrokerage
ChexSystemsSoft pull, no ChexSystems reportedNo ChexSystems pull reported
Credit pullSoft pull to openNone for deposit accounts
EligibilityOne checking and savings bonus per memberNone

Current offers

What to know about each

SoFi

An online bank that runs a recurring, tiered direct-deposit bonus. The rule is simple: bring $5,000 in direct deposits inside the window for the top tier. No branches, no monthly fee, and a strong APY when direct deposit is on.

Ally Bank

An online bank known for no fees and a consistently competitive savings APY. It rarely runs cash bonuses, but it is one of the most direct-deposit-friendly banks, so it is a common place to route a deposit that another bank needs.

Common questions

Which has the bigger sign-up bonus, SoFi or Ally Bank?

SoFi has the bigger cash bonus right now, at $400. Figures change; both are checked against the source and shown above with the date.

Is SoFi or Ally Bank better for a sign-up bonus?

The better pick is the offer whose requirement you can actually meet. SoFi currently gives you more offers to choose from. Weigh each bonus against the deposit or spend it needs, not just the headline number.

New to this? Start with how bank sign-up bonuses work, weigh both by value with the easiest to earn list, and see more head-to-heads on the compare page. Reference information, not financial advice.