SoFi vs Ally bonuses

As of Sep 4, 2026, SoFi has 5 live sign-up bonuses, up to $400. Ally has 1, up to $75. Here is how they compare, verified against each institution's own terms.

The quick take. SoFi has the bigger headline bonus right now ($400). SoFi gives you more offers to choose from. The best pick is the one whose requirement you can actually meet, so weigh the figures below against your own cash and direct deposit.

At a glance

	SoFi	Ally
Live sign-up bonuses	5	1
Biggest cash bonus	$400	$75
Bonus types	bank, brokerage	brokerage
ChexSystems	Soft pull, no ChexSystems reported	No ChexSystems pull reported
Credit pull	Soft pull to open	None for deposit or brokerage accounts
Eligibility	One checking and savings bonus per member	None on the bank side; the brokerage new-money bonus has its own tier and holding period, so re-verify both on the offer page

Current offers

SoFi

SoFi Checking and Savings$400

$5,000+ in direct deposits within 25 days ($50 at $1,000) · sign-up bonus

SoFi Active Investing$15 - $3K

Open new self-directed brokerage acct, fund $50 in 45 days · sign-up bonus

SoFi Savings Account4.50% APY

SoFi Plus membership required, $10/mo

SoFi Invest1% match

Deposit cash into a taxable SoFi Invest account as a SoFi · sign-up bonus

SoFi Self-Directed Investing1% match

Deposit into non-retirement SoFi Invest, hold 5 yrs · sign-up bonus

Ally

Ally Bank Self-Directed Trading$75

Transfer $2,500+ via ACAT from another broker · sign-up bonus

What to know about each

SoFi

An online bank that runs a recurring, tiered direct-deposit bonus. The rule is simple: bring $5,000 in direct deposits inside the window for the top tier. No branches, no monthly fee, and a strong APY when direct deposit is on.

Ally

An online bank known for no fees and a consistently competitive savings APY. It rarely runs cash bonuses, but it is one of the most direct-deposit-friendly banks, so it is a common place to route a deposit that another bank needs. Ally Invest is its self-directed brokerage arm and runs a standing new-money transfer bonus, so the two sit on this one page.

Common questions

Which has the bigger sign-up bonus, SoFi or Ally?

SoFi has the bigger cash bonus right now, at $400. Figures change; both are checked against the source and shown above with the date.

Is SoFi or Ally better for a sign-up bonus?

The better pick is the offer whose requirement you can actually meet. SoFi currently gives you more offers to choose from. Weigh each bonus against the deposit or spend it needs, not just the headline number.

New to this? Start with how bank sign-up bonuses work, weigh both by value with the easiest to earn list, and see more head-to-heads on the compare page. Reference information, not financial advice.